global solutions

Sales Deployment

The effectiveness of a healthy sales organization is all about the trade-offs between effort and reward. This involves assessing the value of a customer, and comparing that value to the effort necessary to release it. Good Sales & Marketing executives calculate this ratio subconsciously, deciding which accounts warrant more of their time and attention.

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CCM has developed a proprietary program designed to systematically assess each of your accounts and determine how best to deploy your sales and marketing resources. With our Account Selection program, resources from unproductive areas can be re-applied to more valuable accounts, thereby maximizing your sales force's productivity.

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At the heart of our program is a customer scoring methodology which segments customers into one of four quadrants based on the relationship between the value each customer brings to the organization and the effort necessary to unlock that value.

What we can do

  • On-the-job training and quality-assurance
  • Superior execution in the field
  • Higher team spirit
  • Effective feedback process
  • Uniform work habits
  • Uniform process implementation
  • Outlet surveys
  • Journey plan design
  • Product location and service levels
  • Reduce out-of-stocks, manage plan-o-grams
  • Get new products to market quickly
  • New channel identification to increase sales
  • New distribution areas
  • Execute special needs like launches or audits
  • Using data capture tools for reporting on activities